Still and video campaign created for the launch of The Royal Mint’s first jewellery campaign, by creative director Dominic Jones. Taking from the traditions of important people being commemorated on coins, our direction celebrates the National treasures of today. Using this British portraiture as an inspiration, our portrait series celebrates the wide range of different faces that embody Britain today. These are our new national treasures, not just the royals, but the mums, artists, and the innovators, both present and future.