#MACChallengeAccepted with two beauty icons and content creators around the world. A 360 campaign introducing a new generation to MAC’s iconic formulas and proving that performance matters, even makeup performance. To help prove this, the original icon herself was brought in to lead the charge alongside Saweetie and a supplemental cast of TikTokers. Together, they urged viewers to but their own makeup to the test - with viral challenges that continue to build, expand and evolve the campaign with over 7 billion views on TikTok.