Amazon Fashion’s 2021 digital holiday gift guide and printed catalog. As the world’s most vast and varied online retailer, the challenge was to create an experience that felt honest, unique and most importantly, human. Aiming to go beyond a traditional catalog, the gift guide tells the story of who Amazon’s real customers are and how they celebrate through engaging, personal stories. Dubbed “Style Heroes,” the cast drove all elements of the campaign from bringing their words to life within the printed catalog to 360 video content showcasing a diverse array of products and styles for social and amazon.com.