A powerful new brand vision and dynamic content platform that champions individuality has sparked a series of compelling campaigns for the luxury denim brand, highlighting its commitment to authenticity and self-expression.
The Summer 2025 Campaign embodies a modern spirit, blending sensuality and escapism. Set on Spain's stunning coastline, it follows our protagonists on their journey into the unknown. Models Maricarla Boscono and Mohamed Hassan are beautifully captured by photographer Theo Liu and directed by Eric Glez.


Hover to view
Spring 2025
© Look 2025