A series of campaigns that embraced a new POV of what a lingerie ad can be. Showing strong women from diverse professions and backgrounds in action—instead of traditional lingerie models—the campaigns helped reposition the brand at the epicenter of the post Me-Too world.
Spring Summer 2020 Campaign
The Spring Summer 2020 campaign features Olympic athletes owning their strength, embracing their sexuality, and championing a message of empowerment.