![](https://freight.cargo.site/t/original/i/c75dc99b610878cad6abce38c0587d790e43f692fe60eca5ef3cb5a509f13061/Alexander-mobile-landing.jpg)
![](https://freight.cargo.site/t/original/i/2931fd01b856fcfc461192666fdc31c3c564037c516de706e42f96fa2fe81308/Artboard-13x-copy.png)
Visual identity and video commissions for the launch of Alexander, an app developed to bring longform journalism to a new digital landscape.
Alexander is a long form journalism app delivering global, non-fiction stories from the world’s best storytelling talent. Think Paris Review meets The New Yorker meets Vanity Fair. The app commissions original work from writers, giving them a place to tell their own compelling, unexpected stories. Working with a diverse selection of award winning authors, actors, illustrators, animators and directors, an entire visual world was created. From the app’s UX and design language to a series of videos and illustrations - each element of the platform’s interface helps bring each of the app’s unique stories to life.