A campaign for Bally's AW20 Curling Shoe Collection showing the brand’s rich history through art-directed archival imagery.

Utilizing bold typography, colors, and imagery drawn from Bally’s archive, this video series showcases the history of the brand’s iconic curling shoe and its evolution into the future. Founded in 1851, the brand was instrumental in the evolution of curling shoes both on and off the ice. Bally’s rich history of poster making also inspired the product stills, resulting in a graphic interpretation of Bally’s AW20 Curling shoe collection.