Surf Dakar : The New Wave

Brand identity, graphic language, campaign launch and a year’s worth of digital content for new sustainable African surf brand, Bantu Wax. Look embraced the brand’s roots, establishing an identity that speaks to the culture and vibrancy of Senegal whilst channeling an aspirational surf lifestyle with African cool. Look street cast and shot real surfers on the beaches of Dakar, all decked out in Bantu gear resulting in a bold and distinctly modern brand launch that places Bantu in a fresh new position, made by Africans, for Africans, and now ready to share with the world.