Brand identity, launch campaign, plus a year’s worth of digital content embracing the brand’s roots, establishing an identity that speaks to the culture and vibrancy of Senegal whilst channeling an aspirational surf lifestyle with African cool. An authentic crew of surfers were street-cast by the agency on the beaches of Dakar. Styled in Bantu gear, the result is a bold and distinctly modern brand launch that places Bantu in a fresh new position, made by Africans, for Africans, and now ready to share with the world.