A 360 stills and video campaign inspired by roundness - the spherical forms found in nature and the curvature of Cartier's statement watch, Ballon Bleu.

As Cartier’s only spherical-faced watch, the Ballon Bleu’s unique form serves as the creative inspiration for the luxury campaign. Drawing parallels between the watch’s sculptural design and the purity of roundness found in nature, architecture, and in ourselves, the result is a series of portraits with a new lens on life— a modern look at a true classic.