Glossier, Sleeker.

For one of Glossier’s biggest launches to date—Generation G lipstick—Look created a new type of campaign, elevating the brand’s aesthetic and visibility while still embracing their community and staying true to the type of user-first content that the company has become known for. Outreach included four full-page advertisements in the Sunday New York Times and a multitude of street activations that, along with Look’s videos, were amplified on social media by the diverse and engaged cast and community of Glossier.