360 campaign to hero Glossier’s best selling perfume, Glossier You - and launch the new fragrance extensions. The campaign is as unique in the category as the fragrance is, celebrating the unprecedented relationship wearers have with You, and heralding the connections it sparks with others.
The Sum of You comes to life in an impressionist mixed media format - featuring all the elements that make You, You. With an original song from You devotee, Okay Kaya, we filmed in Hanoi, London and New York, exploring the scent and sensations, the moments and memories of You.
