Capucines, Twist, and Summer - three signature bags, each with their own print and digital campaigns, creating a unique world inspired by travel and the elegance of LV for each distinctive collection.
The launch of a new collection of Louis Vuitton handbags provided an opportunity for Look to evoke the elegant wanderlust that the brand and bags are meant to instill. Capucines, Twist, and Summer are three different campaigns for three different bags: Each creates a unique world around its respective collection.