A series of casting-first campaigns embracing personality, maximalism, and collaboration with a range of talent including icons Cher, Mary J Blige and Rosalía, plus everyday iconic MAC users including dancers, skydivers, stunt women and activists.
Love Me Liquid Lip
Product launch for Love Me liquid lip formula 2020 in digital, in store, and OOH. Working with photographer and director Harley Weir, we created a fluid and surreal dreamscape to bring the brand’s artistry and dynamic color shades to life.
Aute Cuture, starring Rosalia.
Campaigns for the pop star’s makeup set and the brand’s first ever nail collection, plus an extensive source of assets including stills, interviews, teaser videos and Rosalia’s very own makeup tutorial.