Turning a moment into a movement.
Look enlisted director Bardia Zeinali for Nike’s #NoBasketballAdherences project, highlighting the brand's new sports hijab. It featured Muslim athletes and activists, including the dance group ‘We're Muslim Don't Panic,’ and Bilqis Abdul-Qaadir, the first female Division 1 collegiate athlete to compete while dressed in accordance with her religious beliefs.
![](https://freight.cargo.site/t/original/i/b8f16bf6448b8cd5684599ccc7407c85f1289f27708a2aa9570ca7e396c1e697/Screen-Shot-2021-04-23-at-3.08.44-PM.png)
![](https://freight.cargo.site/t/original/i/7e067a65519c19cffad2bf2b1798a170176e05a4659d0a94be7680156af637ad/Nike.png)
![](https://freight.cargo.site/t/original/i/a36e7c23367eacb28581460dd133d0533acfc5fcd8ac606a7ee368a7995a1ade/Nike-grid-copy.jpeg)
Directed by Bardia Zenali.