Turning a moment into a movement.

Look enlisted director Bardia Zeinali for Nike’s #NoBasketballAdherences project, highlighting the brand's new sports hijab. It featured Muslim athletes and activists, including the dance group ‘We're Muslim Don't Panic,’ and Bilqis Abdul-Qaadir, the first female Division 1 collegiate athlete to compete while dressed in accordance with her religious beliefs.
Directed by Bardia Zenali.