Challenge
Create a campaign for Hermès Men’s Winter Silk Collection that was able to live both as a category
standard store catalog, but also break through channels
such as long form video to make a statement about the
brand.
Our Perspective
As a family-owned fashion house steeped in history and
tradition, going back to their roots and values gave us
enough perspective to realize that to stand out we
needed to look back, in order to push forward. That's
how we found a story that, just like the brand intended,
spoke to our premium audience without taking itself too
seriously.
The Idea
We leaned into the iconic feeling of freedom and
unapologetic joy that comes from skiing in the French
Alps as our way to express an “elevated French
sensibility.” One that, brought to life through the
outstanding lens of synchronized skiing, delivered a
feeling that perfectly embodied the balance between
movement and humor that is inherently true to the
brand legacy and the season.
