A total campaign – concept through package design through video and still production – honoring the history of the Royal Mint while making their new jewellery line relevant for today.

As Britain’s oldest company, founded in the year 886 AD, The Royal Mint wanted to launch a first-ever jewellery line for a new Britain. Building on its vast history as a visual storyteller - 1100 years of commemorating important people and occasions – our 886 Royal Mint launch campaign features a new look, new packaging, and a still and video portrait series that reflect the wonderful diversity of the faces of Britain today – a portrait series of our new national treasures.

Personality Videos

Alongside the stills and hero film, we asked our cast about their unique relationships to jewellery, how they define their Britishness and how it felt to become part of this chapter of The Royal Mint’s history.

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