Highlighting role models, not fashion models.
For the 20th anniversary issue of Vogue Mexico and Latin America, Look conceived, researched, art directed and produced six cover stories for a special issue of the magazine. The result was an award-winning series of documentary-style stories that redefined the sort of narratives a major fashion magazine can share.
Lorena Ramírez
The Tarahumara, an indigenous group from Chihuahua, are known for their long distance running abilities. Historically, running was a necessity to communicate between distant settlements throughout the Sierra Tarahumara. Today, María Lorena Ramírez’s innate talent and endurance brings global attention to her community.
How Mexican long-distance runner María Lorena Ramírez’s innate talent and endurance brings global attention to her indigenous community, the Tarahumara
Lorena poses from one of the highest peaks of the canyon of Sinforosa, known as the queen of the canyons in the Tarahumara mountain range.
Lorena along side her brother, Antonio, who is also her trainer.
Antonio's feet.
La señora María Teresa, from the Norogachi community, dedicates herself to the making of the traditional skirts and rarámuri blouses.
Over the past four years, they have climbed Huayna Potosí, Illimani, Acotango, Pomarape, Parinacota, Sajama, and, now, Aconcagua.
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