This choreographed campaign stars Precious Lee in a tongue-in-cheek celebration of denim. Directed by Philippa Price, it draws inspiration from the bold glamour of the ’50s and ’90s. Through dynamic movement and expressive styling by Dara, the campaign reinforces Old Navy denim’s staying power. Brought to life across TV, social and out-of-home, Maximal Denim was also leveraged at the New York Stock Exchange, in celebration of the brand’s 30th year.