The funny, the honest, the in-between—a candid conversation across generations between Gwyneth Paltrow and her daughter, Apple Martin, for GapStudio Fall Winter 2025.
Creative Design and Strategy for GapStudio’s Fall Winter 2025 Collection 03 drop. A warm and intimate conversation highlighting the dynamic relationship between Gwyneth Paltrow and her daughter, Apple Martin. Creating social-first content and celebrity collaborations to position GapStudio as a modern fashion hub, reimagining American classics through limited drops and cultural storytelling.