The funny, the honest, the in-between—a candid conversation across generations between Gwyneth Paltrow and her daughter, Apple Martin, for GapStudio Fall Winter 2025.
Creative Design and Strategy for GapStudio’s Fall Winter 2025 Collection 03 drop. A warm and intimate conversation highlighting the dynamic relationship between Gwyneth Paltrow and her daughter, Apple Martin. Creating social-first content and celebrity collaborations to position GapStudio as a modern fashion hub, reimagining American classics through limited drops and cultural storytelling.
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Behind Collection 03 in the GapStudio Atelier
Animation and Social Video Content that brings GapStudio’s Collection 03 process to live, highlighting the Atelier and iconic Gap imagery, created with Gap leadership and CCO Zac Posen.