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![](https://freight.cargo.site/t/original/i/5ca3ec4cb53d94ce5db7ff139b89ba64eabe12bbbff029eb0e61dbc3525b1a34/Glossier_logo_white.png)
A video and print campaign elevating Glossier's brand aesthetic for one of their most important launches - Generation G Lipstick.
A sleeker reimagining of the world of lipstick through a tastefully irreverent campaign that brought authenticity, energy and character to Generation G Lipstick. As a brand that has a relentless focus on its customers, this campaign lets people across generations know they’re welcomed to the Glossier world. Instead of announcing a traditional launch, mainstream media was leveraged to tell an authentic story about the brand’s pride in designing with people’s real beauty routine in mind. Outreach included four full-page advertisements in the Sunday New York Times and a multitude of street activations that, along with the campaign videos, were amplified on social media by the diverse and engaged cast and community of Glossier.
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