Loulu Hawai‘i is where science meets the rhythm of nature—a brand rooted in intention, slow beauty, and quiet transformation. We developed a full brand platform and visual identity, translating it into a series of shoots that span campaign, still life, and sensorial storytelling—all reflecting a philosophy that honors the luxury of time.
Summer 2024
The Summer 2024 campaign for Loulu Hawai‘i unveils its Astafusion® Oils and Aloha Elixirs, framed by the sun and its life-giving energy. Captured by Alexandra Leese across Kualoa Campground, Yokohama, and Makaha Beach, the campaign expands the brand’s vision—radiant, elemental, and in deep harmony with nature. Created in close collaboration with local production partner Passionfruit, the work reflects an ongoing commitment to thoughtful casting and authentic storytelling around Hawaiian culture.


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Spring 2024
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