Nike — Look - Creative agency

Three different projects for Nike, all linked through their shared use of archival footage and tactile processes such as drawing and collage.

Nike NBA All-Star Weekend

Brand identity for the 2022 Nike x NBA All-Star Weekend. Using archival imagery from Nike’s DNA, a tactile mashup of old and new come together in this year’s look & feel to help illustrate the global brand narrative of “Never Done,” conveying the authenticity and the universality of the idea that it’s not about perfection. It’s about momentum, the motion and the emotion of progress.

Hover to view

Custom typeface design

Prototype Black Basketball extends the handmade and print - inspired visuals of All-Star Weekend graphics into our typographic approach. The custom typeface, which Look developed for Nike Basketball, is based on the texture found on basketballs and is designed to work as a heavier weight of Palatino.