Nike Update 2608 — Look - Creative agency

Opening up the playing field with Nike's first performance hijab.

Look collaborated with director Bardia Zeinali for Nike’s #NoBasketballAdherences project, highlighting the brand's new sports hijab. It featured Muslim athletes and activists, including the dance group ‘We're Muslim Don't Panic,’ and Bilqis Abdul-Qaadir, the first female Division 1 collegiate athlete to compete while dressed in accordance with her religious beliefs.

Opening up the playing field with Nike's first performance hijab.

Brand identity for the 2022 Nike x NBA All-Star Weekend. Using archival imagery from Nike’s DNA, a tactile mashup of old and new come together in this year’s look & feel to help illustrate the global brand narrative of “Never Done,” conveying the authenticity and the universality of the idea that it’s not about perfection. It’s about momentum, the motion and the emotion of progress.