Widening the frame for Nike.
A series of global campaigns for Nike that challenged how sport is seen, and who gets to be seen in it. From championing female athletes and broadening representation, to creative for cultural moments like All-Star Weekend, we crafted bold visuals and narratives that carried the brand's voice deeper into culture, identity and community.
Opening up the playing field with Nike's first performance hijab.
Look collaborated with director Bardia Zeinali for Nike’s #NoBasketballAdherences project, highlighting the brand's new sports hijab. It featured Muslim athletes and activists, including the dance group ‘We're Muslim Don't Panic,’ and Bilqis Abdul-Qaadir, the first female Division 1 collegiate athlete to compete while dressed in accordance with her religious beliefs.
Nike NBA All-Star Weekend
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