Putting Old Navy back in the conversation.
A multi-year collaboration with Fortune 500 retailer Gap Inc. to reignite the magic of Old Navy. With a series of 360 campaigns featuring ambassadors from Lindsay Lohan to Paris Hilton and Ciara Miller, Charo to Cardi B; 
we broke the internet, the generation gap, and a few sales and 
engagement records, too.
Giving Old Navy’s denim the Hollywood treatment. 
For Old Navy’s Fall 2026 denim campaign, we created “Most Wanted Denim”, a cinematic world starring Cardi B on a mission with Paloma Elsesser, Wisdom Kaye, Quenlin Blackwell, Brooks Nader and Haley Baylee. The glamour of Hollywood and the romance of the West set the stage for the drama of scene-stealing jeans and prices no one saw coming.  Brought to vivid life in film, photography, design, social OOH and digital.

Click for more
Inspired by the language of movie posters and Hollywood promotion, our custom design system layered bold typography, cinematic credits, script details, star ratings, and tongue-in-cheek reviews.

The result: the brand’s highest engaged campaign ever, generating outsized press pickup and traffic to online sales.
© Look 2025