Putting Old Navy back in the conversation.

Collaborated with Fortune 500 retailer Gap Inc. across a multi-year partnership to reignite the spark, style, and cultural relevance of Old Navy. Through a series of 360° campaigns featuring ambassadors spanning generations — from Lindsay Lohan to Paris Hilton and Ciara Miller, to Charo to Cardi B — we broke the internet, along with several of the brands engagement records.

Giving Old Navy’s denim the Hollywood treatment. 

For Old Navy’s Fall 2026 denim campaign, we created “Most Wanted Denim”, a cinematic world starring Cardi B alongside Paloma Elsesser, Wisdom Kaye, Quenlin Blackwell, Brooks Nader and Haley Baylee. Drawing on the glamour of Hollywood and the American West, the 360 campaign spanned film, photography, design, social, OOH and digital, putting scene-stealing jeans and prices no one saw coming center stage.

Inspired by the language of movie posters and Hollywood promotion, our custom design system layered bold typography, cinematic credits, script details, star ratings, and tongue-in-cheek reviews.

The result: the brand's highest-engaged campaign of all time. Generating outsized press pickup and traffic to online denim sales, the campaign drove the conversation around Old Navy to new heights.

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