Not just another loungewear brand, Pangaia is leading the charge in scientific and environmental innovations. Turning nature and pollution into usable materials, the company is one of the only carbon negative clothing brands. In an effort to bring this incredible science and mission to life, a 360 digital and OOH campaign was created to include an anthemic manifesto video and a series of stills and social-focused animations to communicate Pangaia’s ethos to a new audience in an effort to build an Earth positive business model and find a way for humans and nature to exist in harmony.