For Old Navy’s first ever designer capsule in collaboration with Anna Sui, we created a whimsical visual world centered around Sui’s spirit of joy, individuality, and accessibility, centered around her signature icon, the butterfly. In collaboration with illustrator, Kate Dehler, we developed a library of illustrated assets to expand the creative language weaving together film, animation, and print into one cohesive world. The campaign features PinkPantheress and was photographed by Marili Andre.