For Uniqlo’s Cashmere FW25 campaign, we repositioned cashmere from an inaccessible luxury material to one that is useful, versatile, and made to live in. Through rhythmic and stylized movements, we redefined cashmere, shifting it from something precious and passive, to something playful, delightful, and dynamic—adding color, style, and harmony to our everyday. Styled by Imruh Asha, with stills by Julian Song and video directed by Marvin Leuvrey.