Inspired by Canada Goose’s Live in the Open approach, we created a stills and video campaign featuring figure skaters gliding, spinning, lifting and gifting in a limitless landscape. Following the skaters journey from dawn to dusk, we created videos for the moments surrounding different product lines. To bring our limitless horizon to life, we built an ice rink on the Bonneville Salt Flats in Utah, brought on director Julian Klincewicz and worked with figure skater Elladj Baldé, to cast a diverse, exciting and somewhat unexpected cast to tell our story - Maé-Bérénice Méité , Phillip Warren and Amber Glenn.