A new light on Uniqlo cashmere—celebrating their wide range of colors in rhythm and style.
For Uniqlo’s Cashmere FW25 campaign, we repositioned cashmere from an inaccessible luxury material to one that is versatile, easy to wear, and made to live in. Through rhythmic and stylized movements, we redefined cashmere, shifting it from something precious and passive, to something playful, delightful, and dynamic—adding color, style, and harmony to our everyday. Styled by Imruh Asha, with stills by Julian Song and video directed by Marvin Leuvrey.
Social Vignettes
As a social extension to the campaign, we created a series of short videos playfully highlighting the material quality and styling versatility of Uniqlo Cashmere in a wide range of colors.


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